Facebook Ads: Tackle Them Through Strategic Planning
Everyone talks about Facebook ads these days. You cannot get away from the limitless amount of information which pounds into so many people’s heads about them.
One reason you read a lot about it is because Facebook has TWO BILLION people connected around the world. It has become the world’s largest online marketplace (well, maybe second to Amazon but pretty doggone close).
People have learned the nuances of using Facebook advertising toward attracting clients.
These ads are targeted directly for audiences.
They have a core message.
They address people’s needs and attract those individuals who are looking for something or some service to help them out.
For instance, let’s say you have a gym where you want to get more members. OK, the focus of the ad could be around offering a free pass to this gym plus telling people why this gym is so great. When people click on the ad, they are going to be redirected either to an opt-in page where they will get a free pass delivered to their email address.
They also might be redirected to the gym’s website, where they can directly get information on the gym itself and be led to sign up for a free pass.
Now this might sound fishy and weird to some of you.
Let me assure you that this is the way of online marketing these days, especially when it comes to Facebook. There is a science behind all of this stuff, and it takes time to learn about it.
One of the core lessons which I’ve learned about myself is how valuable content is to this type of Facebook marketing.
People want to know what they are getting into before going down a rabbit hole. Giving them information about a way to learn about the core Facebook ads strategy helps a lot.
One of the strongest courses I’ve read about and learned from is Julie Stoian’s Facebook Ads Masterclass. Stoian, a powerful marketer in her own right, has broken down this all-encompassing piece of work into bite-sized components.
Through this course, Facebook advertising – and the science behind it – becomes really easy-peasy to digest.
You have to put on a marketer’s mindset when delving into Facebook ads.
Learning about placement, copy, target audience, and making sure your ads are solid enough to draw in the people you want does matter.
Heck, it’s still part of a learning curve for me yet I am gaining knowledge and taking action through all of my own doubts and fears.
I also know there are many people who dread the thought of using Facebook far beyond simply keeping up with their family and friends.
Well, I’m here to tell you that those ads you see on the side of your Facebook feed? Yep, someone actually took the time and effort to make those and get them approved.
Those ads are moneymakers for business owners.
Even major multi-billion-dollar companies – you know, the brick-and-mortar stores – have their own teams putting together ads for Facebook.
If they are doing it, then doesn’t it make sense for you to do it, too?
Of course it does!
Developing a Facebook ad strategy will make you and your business grow.
It’s a solid win-win situation once you get the tips and tricks down.
If you don’t want to do so, then hire someone to do it for you.
Do not leave Facebook money on the table.
Your competition is going to gobble it up.
Keep them from doing so, and turn those Facebook ad dollars into more business, success, and prosperity day after day